Real Estate Agents are outdated. Technology can and pretty much does completely handle their meager jobs, and they are struggling to justify their existence as well as their exorbitant fees.
I’ve been hearing a great commercial on the radio lately from the California Association of Realtors. The commercial is targetting those home sellers considering the for-sale-by-owner approach. Hearing this commercial is music to my ears, as it clearly tells me that California Realtors are finally feeling threatened. Ironically, their commercial is awful. It basically argues that you should use a Real Estate agent because it will be hard to get “Bobby and Chipper to soccer practice” while you are trying to hold an open house. Could anything be more absurd?
How much do they get?
So how much do these real estate agents make? Well, they get paid a lot, but they don’t make much. A typical real estate sale will spend 6% on commissions. Here in northern California, where typical family homes sell for $1million or more, that is about $60,000 spent on real estate agent fees! Of that, 3% goes to the “buyers agent”, and 3% to the “sellers agent”.
Breaking the commission down further, the buyer’s agent usually works for a Real Estate firm (like Colwell Banker, Remax, etc). The agent will get about half (1.5%), and the firm will get about half (1.5%). So, on that million dollar house, there are two agents taking about $15K each, and two firms getting $15K each.
What are their skills?
Real Estate agents really have no skills. Part of the reason for the exorbitant commission rate is because there are just too many Agents. Because there are so many agents (many part time, semi-retired, etc), each one may only sell 2-3 houses per year. They need to maintain a high commission structure so that those 2-3 houses represents an interesting amount of money. Its not enough for them to get rich, but enough to get by.
But these people are basically unskilled. They take a few real estate classes, as mandated by law, but any common sense that they actually do have is greatly overshadowed by their need for the sale and commission. Home buying is not a repeat business. Unlike other industries, where sales people build relationships that they will use again in the future, Real Estate agents are sell-once sales people. As such, their main focus is on the commission at hand, and not the relationship. No skills are necessary for this type of salesmanship.
Technology
Alas, the point of this article is not just to expose the wastefulness of using a Real Estate Agent, but also discuss how technology solves the real estate problem.
First, in the home buying process, buyers need to be able to find the homes that are for sale. This used to be hard to do. The coveted “MLS” (multiple listing service) really was a great advantage of the real estate agents of the past. Today, however, the world wide web can completely replace the MLS - and for free or a nominal fee. A few pictures, and a standard web form can completely replace the listing mechanisms used today.
Second, “open houses”, where prospective buyers can view houses, can also be automated. Web-based calendaring programs can be used so that buyers can make appointments to view a property. Further, virtual-reality videos (often used online already) allow buyers to narrow in on the properties that are valuable to them long before ever even seeing a house. Thanks to these innovations, home sellers can really manage the process of showing the home pretty easily. Other work - such as preparing the home for sale can still be done, but as simple short-term contract arrangements, rather than a 3%
stake in your property.
Third, there is paperwork and legal forms. This is the most complicated part of buying a house, and real estate agents do take away a lot of the “fear” around this part of the process. Companies such as Help-U-Sell, however, make this much more palatable, and allow the buyer to navigate the process very easy. At the end of the day, these are just forms to fill out and understand - its a completely automatable process. Imagine a version of “TurboTax” for home buying. If our tax-code is automatable, so is our home buying code.
Non-Technology Factors
Lastly, there is the legal risk that goes with buying/selling a house. What if the seller didn’t disclose something relevant about the property? What if the seller doesn’t actually own the house? Two words - caveat emptor.
When you make any transaction these days with a real estate agent, they make you sign a huge volume of forms. Note that only about 1/3 of them are actually
legal forms that you are required to fill out. The others are all disclaimers, waivers, and notification forms from the real estate agent’s firm stating that even though you hired them to protect you, they aren’t responsible if something does go wrong. On one hand, I don’t blame them, but at the same time, what is the 3% commission for if not for a little peace of mind?
Where do we go from here?
We are fortunate that real estate demand in the Bay Area has remained strong. As long as it is a strong market and the buyers outnumber the sellers, skip the real estate agent. Its just a waste of your money. Don’t be afraid of talking to the buyer/seller directly. While your agent will tell you this is a “bad idea” - it is not. You should do it so that you fully understand the background of your home purchase. Further, you stand to save at least $50,000.
The fact is that Real Estate agents perform a service that should have a fixed fee. Regardless of the price of the house, their work is basically the same. Its the same amount of advertising, showing of the house, and paperwork regardless of the home price. And thanks to the internet, their services are not very valuable. You can do this online.
As more and more buyers skip the agents, the agent’s margin will be forced to decrease. Their lockhold on the MLS listing is already declining, and its only a matter of time before the “TurboAgent” software arrives on the shelves at your favorite software store.